Printed Coffee Mugs – Powerful Marketing Tools for Your Business

Marketing tools are essential for small businesses as they are powerful in keeping your brand name and label in front of your target customers. Whether you are launching a new business or looking to keep one up and running, keeping your name on top of your market’s mind is vital to your success.

One sure way to expand your reach is to use printed coffee mugs as giveaways. Unlike using commercial-based concepts of endorsements, which cost a lot, this alternative is affordable while being effective. 

Think of it: Airing a one-minute commercial about of your products and services will probably cost you tens of thousands of dollars right away. And then after one-minute, you’re not even sure if all of those prospective customers who saw the ad will patronize your brand. Investing that money in printed coffee mugs that can be used by your valued customers and potential customers on a day to day basis can give you more exposure for a longer time.

Also, producing a batch of printed coffee mugs and distributing them to people in your targeted consumer list is easier than negotiating an expensive renewable contract with a media-related company. Not only are printed coffee mugs more tangible than commercials—they are also very useful and practical. The best way to save time, money and effort in using this marketing method is to order and purchase your printed coffee mugs online. There are lots of stores and distributors that offer customized printed coffee mugs for affordable and reasonable prices. You can even get discounts depending on the number of mugs you want to order. To save even more, choose the store that offers a low minimum order quantity, free design assistance, free shipping charges, and the best prices for whichever kind of designs and materials you prefer.

How Printed Pens Are Ideal For Business Endorsements

Pens are among the most popular types of promotional items companies use to make their brand and name known. Promotional pens can be designed in any way to include your logo and some details about your business, like its contact number and office address. Data from Nielsen Company, the Outdoor Advertising Association of America, and Columbus Dispatch reveal that writing instruments can deliver up to 500 brand impressions for every marketing dollar your business spends on them. Billboards deliver the same amount of brand impressions, too—but of course, having printed pens made is much more cost-effective than putting up a billboard.

Promotional materials do not have to be extremely expensive for them to make a good impression on your target customers. They can be as simple as printed, well-made pens designed to entice or encourage people to notice your business. And because printed pens are cost-effective, they make great promotional products for small businesses and start-ups that do not have a lot of capital to invest in traditional modes of advertising.

Printed pens are practical and can be used daily. This means free advertising for your business, especially if your recipients use them all the time in the office, school, or at home. People who would use them can serve as walking billboards, and you do not have to pay for them to expose your brand. Moreover, each time they use the printed pens, they can easily remember your business, and they might think of buying or inquiring soon.

When considering this type of promotional item, be sure to choose a reputable supplier of printed pens in your area. This way, you can be sure that you can get high-quality pens with your printed logo, business name, and contact details that will not fade, rub off, or scratch out from the surface. Printing can be done on a wide range of writing instruments like plastic pens, eco-friendly pens, and metal pens. Some suppliers can provide printed pens with gift boxes, too. This way, your promotional products can look more professional and attractive to your recipients.